The primary objective of Just Relax was to deliver increased business to the England tourism industry, and to increase confidence on the part of the consumer to book an England-based short break that would help them to relax and escape the stresses of everyday life.

The ideas had to suit all tastes, given that people like to relax in different ways, so the content was selected to address different needs.

The brochure is filled with inspiring images designed to entice the reader to try out the ideas suggested.

Every photograph is of a specific destination in England, and was chosen to be fresh and interesting, rather than predictable.

There have been over 20,000 requests for the publication via the Enjoy England website.