10/06/05

Vision Express, Europe’s largest optical retailer, is to launch Vision, its first-ever customer magazine following a competitive pitch won by Square One Publishing, the UK’s fastest growing publishing agency. The win significantly strengthens Square One’s impressive and growing portfolio.

Vision Express is using Vision to develop a more substantial relationship with members of its Grand Advantage card scheme, which has proved to be a successful customer loyalty tool for the retailer. The Grand Advantage membership offers customers up to two years breakage protection on their eyewear as well as access to other member only offers. The magazine is also intended to raise awareness of Vision Express’s products and services, explain the benefits of Grand Advantage membership, drive sales and positively influence opinion amongst its target market.

Square One has invested the magazine with the highest standards of editorial excellence – employing well-known freelance writers and experts in the field, as a further way of giving Vision newsstand values. Vision also carries third-party advertising.

A spokesperson for Vision Express comments: “We chose Square One after a very rigorous pitch process and what impressed us most was their innovative approach, creative ideas and total commitment to the project. We believe a customer magazine that stands out from the crowd will play a significant role in helping us to build deeper relationships with our customers.”