25/08/05

Square One Publishing is to redesign and redevelop high-end business and technology title, Business Outlook.

Telecommunications giant Telewest has appointed Square One to produce Business Outlook, its magazine for business and telecommunications professionals.

Business Outlook is produced tri-annually and will be redesigned by Square One as a stylish business and technology magazine, written by leading IT and telecommunications experts. It aims to speak directly to senior decision makers in the IT business arena.

Square One’s development of the magazine will concentrate on pushing return on the investment by emphasising cross-sales of Telewest’s business sevices, and will encourage high levels of reader interaction through feedback research and accessible editorial.