24/01/05

Square one has produced an exclusive magazine for Gala Group, one of the country's leading gaming operators, targeting its Gala Casino members.

Player, a 52-page, perfect-bound glossy, will be published twice a year and distributed throughout Gala's 29 casinos across the UK.

A Gala Group spokesperson said: "The launch of Player will play a key role in strengthening the Gala Casinos brand. By producing a high-quality and relevant magazine, we aim to build deeper, long-lasting relationships with our customers."

Square One Commercial Director, Sean King, added: "By launching its own magazine, Gala Casinos now has the perfect medium to communicate with its customers in a lively and engaging way. A night out at the casino is enjoyed by people across the board – people who are looking for fun and excitement in a safe, friendly environment. The magazine helps bring this to life."

Player marks the latest win for Square One, the fastest growing publishing agency in the UK. Other recent wins include Waterstone's, Churchill Insurance, Saks Hair & Beauty, David Morris International, Thames Water, VisitBritain and Britannia Airways.

The first issue of Player was distributed to Gala Casinos on 30 October 2004 while the next issue is due out in March 2005. Square One Group also produces another magazine for the Group: Gala Buzz, the magazine for members of Gala Bingo.