Leading independent customer publishing agency Square One Group has won the contract to produce the magazine for celebrated department store watch specialists David Morris International following a three-way pitch. The 52-page perfect bound magazine will be devoted to the very best watches available from the David Morris London and Manchester watch showrooms at Selfridges and Harvey Nichols. It will launch in October with a print run of 185,000 and will be available in-store and distributed in the London Evening Standard. The magazine is designed to attract new customers and encourage existing clients to make new purchases through its mix of entertaining, inspirational and informative content. Sean King, Square One Group commercial director, said: "We are very excited to be working with such a prestigious and distinctive brand as David Morris and I'm looking forward to the magazine being published in the Autumn. I am also particularly pleased to have won this contract against some stiff competition and it reaffirms our position as the leading independent customer publishing agency in the UK." |
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