10/08/05

Square One Publishing, the UK’s fastest growing larger publishing agency, has joined the Direct Marketing Association (DMA).

The DMA promotes best practice and champions the continual improvement of industry standards in direct marketing, and is administered by the independent Direct Marketing Authority. Square One is one of the first contract publishing companies to join the DMA, displaying the company’s commitment to measurable quality and industry benchmarks.

Simon Chappell, Square One Director says: "The DMA does a fantastic job representing the direct marketing industry and Square One looks forward to playing a full and active role."

The move also reflects the growing importance of customer magazines as the medium of choice for direct marketers. In a recent DMA survey, customer magazines were found to be the most popular form of direct marketing received by the public.

The DMA is dedicated to the protection and development of the UK direct marketing industry and is Europe's largest trade association in the marketing and communications sector. See www.dma.org.uk for more details.