26/05/05

Square One has masterminded the relaunch of Lakeside shopping centre's customer magazine, Inspire.

The relaunch in May saw the publication increased from a 24 page to a 52 page glossy format, which is packed full of features on fashion, hair, beauty, home, kids and travel. Inspire also features a Lakeside directory, exclusive readers' offers and promotions.

The new-look glossy features a striking new design and a highly experienced editorial team. With an initial print run of 200,000 the magazine is available in Lakeside shopping centre. It will also be host-distributed in June's New Woman and mailed directly through a highly targeted postcode drop.

Square One's Editorial Director Carey Sedgwick said: "Inspire will be more appealing than ever, a piece of communication that customers genuinely look forward to receiving and that adds real value. It will live up to newsstand values, with the look and feel of a paid for title. We are creating an entertaining, informative and inspirational consumer magazine that truly reflects Lakeside's confident, energetic, warm and accessible personality."

A spokesperson for Lakeside says: "Square One fully embraces my brief. They have invested heavily in guaranteeing that the right team with the right skills and relevant industry experience are working on the publication. The agency understands our commercial objectives, whilst engaging with and exciting our readers through high quality, credible editorial and stunning photography."

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