08/08/03   Hotel and conference bookers First Option reserve Square One for business title relaunch First Option — one of the UK’s most prominent hotel and conference booking companies — has chosen Square One Group to relaunch its customer newsletter, First Forum, as a glossy, business-orientated magazine. The magazine, due to launch in March 2004, will be a quarterly, 48-page, A4 publication, delivered to key opinion-formers and decision-makers. It will build loyalty with the customer base by providing an expert voice for the hotel and conference industry, combining heavyweight business topics with lifestyle articles, competitions and promotions. Credibility will be a number one consideration, with Gill Upton (Financial Times, Evening Standard) heading up a team of leading journalists in the field.