05/11/03   Square One Group has designed a massive new DVD campaign to run this November. As recently reported in Marketing Week, Square One Group has designed and implemented a massive new campaign for the DVD Entertainment Group UK aimed at increasing uptake of DVD among the 35-50 year-old market. The campaign marks the fifth anniversary of DVD in the UK and consists of POS material and a 12-page magazine, Easy As DVD, which features an exclusive cover interview with Jonathan Ross. More than eight million copies of the magazine will be inserted into targeted national press and consumer magazines in November, including the Sunday Mirror, The Mail On Sunday and TV Times. POS material, including leaflets and posters, will be carried in retailers to promotion a supporting special offer. The campaign is a joint promotion between Sony, Toshiba, Pioneer, BBC Worldwide, Buena Vista Home Entertainment, Columbia TriStar Home Entertainment, Warner Home Video, Warner Vision, EMI, and Universal Music, all of whom are members of the DVD Entertainment Group UK, as well as the DVD Entertainment Group itself.