26/05/05

Square One Publishing has been appointed by leading health insurers AXA PPP Healthcare to create Be their brand new consumer lifestyle magazine.

The new magazine is published three times a year and works alongside AXA PPP's 'Best of Health' campaign, which includes healthy living guides, questionnaires, tactical mailings and online activity.

The first issue was mailed out to 100,000 existing AXA PPP Healthcare customers in April, and featured a lively and informative mix of topics, including health, sport, homes, gardens, travel, motoring and money.

Targeted at cash and time-rich families and empty-nesters aged between 45-60 year olds who are far from middle-aged in their outlook, it is packed with a lively and informative mix of topics and interesting, engaging lifestyle features.

Square One Director, Simon Chappell said: "AXA PPP Healthcare is one of the strongest brands in the health insurance market and it is great to see such a significant brand investing in a magazine to communicate with its customers. After a lively 2004 AXA PPP represents a terrific start to 2005 for Square One."

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