13/07/06

The UK's number one online fashion retailer ASOS.com has appointed leading independent publishing agency Square One Publishing to launch its own monthly customer fashion magazine.

The 68-page magazine will initially be mailed to 100,000 ASOS.com customers from September and there are plans to roll out the distribution to the company’s 500,000-strong database.

The eponymous magazine will feature all the latest celebrity fashion trends, tips, interviews, new product lines and makeovers, as well as up-to-the-minute catwalk news.

Nick Robertson, CEO of AIM-listed ASOS.com, said: “We believe a magazine packed with the latest fashion news and trends is the perfect medium to reinforce our fashion credentials, showcase our latest product offerings and ultimately to boost sales.”

He added: “We have chosen to work with Square One because of their fashion expertise, talented team and total commitment to the project.”

The magazine will carry advertising from ASOS.com suppliers as well as third parties.

Square One commercial director Sean King said: “We are thrilled to be working with one of the undoubted success stories in the online retail arena. Fashion is an exciting, fast-moving business and ASOS.com’s celebrity-fashion approach lends itself perfectly to a monthly magazine format. It also shows how online and offline can work together to deliver tangible business benefits.”